AgriDeler.

Background.

Agrideler set out to become Norway’s go-to destination for tractor parts combining deep industry knowledge with digital innovation. CC Projects joined as UX/UI and concept partner, working alongside Lybe as development lead. Our shared goal: build a fast, scalable and user-first shopping experience for a demanding, professional audience.

We began by exploring the user journeys and business logic behind spare part discovery. Together with the Agrideler team, we shaped the structure and flow of the entire site focusing on clarity, usability, and conversion. From wireframes to high-fidelity design, our team led the concept development and interface design for the new headless storefront.

**The challenges**.

With a vast product catalog and complex pricing logic, the UX needed to balance performance with simplicity. We designed intuitive navigation, smart filtering, and mobile-optimized product cards to minimize friction and accelerate discovery. We also defined core content structures and provided flexible UI components for ongoing site growth.

Built on a modular setup Magento backend, Vue storefront, and Akeneo PIM the solution gives Agrideler full control over both content and product data. Combined with our UX framework, it creates a seamless, scalable foundation tailored to Agrideler’s ambition to lead the Norwegian market.

We helped Agrideler craft a scalable, conversion-focused e-commerce experience – from UX concept to interface design, supporting a fast-growing B2B brand.